What does "Design Thinking" imply at the Mercedes-Benz company?

design thinking at Mercedes-Benz company. source:https://group-media.mercedes-benz.com/marsMediaSite/en/instance/picture/Design-Thinking--a-platform-for-creativity.xhtml?oid=14413126 

Design thinking is a method of creative problem-solving that has gained widespread acceptance as a reliable roadmap to developing new products with the target audience in mind. Mercedes-Benz defines design as a process, a culture, and a philosophy. Fundamentally, design thinking acknowledges that design must attain purpose and business objectives, not just beauty (Bennett, 2023). The failure of Mercedes-Benz to be innovative and to develop new goods and services to meet the requirements of their clients was the inspiration for the conception of their design thinking methodology. The consumer is the center of consideration and also the driving force behind the design strategy since it was developed by Mercedes-Benz company in response to their needs (HEART & SOUL, n.d.). The method of design thinking at Mercedes-Benz company considers people's sociocultural histories,
behaviors, ways of thinking, motivations, habits, and demands.

References

Bennett, E. (2023). How Product Design Can Rapidly Increase Sales Growth. Growthcollective: https://www.growthcollective.com/blog/product-design#:~:text=Here's%20an%20often%20overlooked%20fact,more%20revenue%20than%20industry%20counterparts.

HEART, & SOUL. (n.d.). How Mercedes-Benz speaks to a new breed of luxury consumers. BBC Storyworks: https://www.bbc.com/storyworks/heart-and-soul/how-mercedes-benz-speaks-to-a-new-breed-of-luxury-consumers