Design principles developed by Mercedes-Benz

 

design process.source: engineeringdesigne3.weebly.com

Design is one of the most important aspects of a brand, and it is essential to have a comprehensive approach to design. For this reason, designers at Daimler AG are in charge of creating all brands and goods produced by the Mercedes-Benz company, from the lightest model series savvy to Mercedes-Benz automobiles and commercial vehicles (mercedes-benz, n.d.). "Good design must be beautiful, but also crafty," which is one reason why the vast majority of Mercedes-Benz automobiles deliver the finest aerodynamic qualities in their respective segments.

Reference

mercedes-benz. (n.d.). Our design philosophy. Mercedes-benz: https://group.mercedes-benz.com/innovation/design/designphilosophy.html#:~:text=Stimulating%20Contrast,and%20create%20%22Stimulating%20Contrast%22.