The importance and power of design at Mercedes-Benz

 

source:https://tech.hindustantimes.com/tech/news/this-is-the-best-electric-mercedes-benz-you-can-buy
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Design's value and effectiveness come from its capacity to boost people's daily lives (sheppard, 2018). Mercedes-Benz Design pushes the limits of what fresh experiences it can develop for its clients every day, working with its group firms worldwide. Their unifying purpose is to have fun creating product experiences that will always provide enjoyment to many people through good design strategy. The best designs are straightforward, aesthetically pleasing, and simple to implement (Chow, 2013). It gives one a sense of belonging and direction. It is intuitive and functional, adapting to the needs of its users. Aside from these traits, what other indicators can we look for to determine whether or not a design is "good"? Also, how can a company evaluate the return on its design investment? The statistics bare forth the truth of the matter concerning these questions. Companies are progressively coming to the idea that design can be utilized as a differentiator to respond to ever-changing consumer habits and trends in the market. Companies like Mercedes-Benz and others in the Fortune 500 have repeatedly proven the importance of "design thinking" in creating a sustainable competitive advantage that boosts profits and propels development.

References

Chow, A. (2013). The usability of digital information environments: planning, design and assessment. Sciencedirect:                     https://www.sciencedirect.com/science/article/pii/B9781843347231500024

sheppard, b. (2018). The business value of design. Mckinsey: https://www.mckinsey.com/capabilities/mckinsey-design/our-insights/the-business-value-of-design


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