What indicators can we look for to determine whether or not a
design is "good"? Also, how can a company evaluate the return on its
design investment? The statistics bare forth the truth of the matter concerning
these questions. Companies are progressively coming to the idea that design can
be utilized as a differentiator to respond to ever-changing consumer habits and
trends in the market (Chaw, 2013). Companies like Mercedes-Benz and others in
the Fortune 500 have repeatedly proven the importance of "design
thinking" in creating a sustainable competitive advantage that boosts
profits and propels development.
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