Extension of brand distinctiveness to other spheres of life



Since 2010, Mercedes-Benz designers have collaborated with a small group of manufacturers under the Mercedes-Benz Design label to create products for the automotive, leisure, and interior design markets. The goal is to extend the star brand's distinctive, forward-thinking design style to other aspects of life while maintaining the brand's high standards of luxury and visual appeal (Mercedes-Benz, n.d.). Superyacht "Arrow460-Granturismo," futuristic pendant lamp with custom design, VIP airplane cabin design and fittings, eyewear, and a Mercedes-Benz–inspired helicopter concept examples of their latest projects.

Reference

mercedes-benz. (n.d.). Our design philosophy. Mercedes-benz: https://group.mercedes-benz.com/innovation/design/designphilosophy.html#:~:text=Stimulating%20Contrast,and%20create%20%22Stimulating%20Contrast%22.

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